This is the most important question most restauant owners ask - how can I increase revenue? The answer is to market and not advertise… we know how to do that. It’s very difficult to do but we at ProCFO do it all the time.

However, interestingly it is not the most important aspect of a restaurant business. Most companies (including restaurants) fail NOT because of the amount of revenue they have, but rather from the FINANCIAL DECISIONS the owners make.

Think of it this way…if you have twice the revenue as you do today and you make financial decisions that create twice the cost to the business, do you really think you are getting anywhere?

You’re not.

It’s usually not revenue that causes problems. It’s financial management.

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