There are essentially 5 ways to fix your company to make it more profitable - 5 Get Well Plans.

1. Increase revenues and decrease costs

2. Increase revenues and keep costs flat (the same)

3. Increase revenues and increase costs

4. Keep revenues flat and decrease costs

5. Lower revenues and decrease costs.

Which is best for your business? It depends on what you have and what your goals are. If you are broke and want to keep your business afloat, the you likely would not want to spend a lot of money today on sales, marketing and advertising to get increased sales tomorrow. You would likely want to conserve your cash, reduce your expenses and keep the sick business alive. But then, where would you cut expenses, and why?

The key to a successful business is knowing what type of business you have and what to do when it gets sick.

So what type of business do you have? And what Get Well Plan would you use?

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