We’ve all heard how badly they are struggling…the former great companies known as Ford and GM. But let’s face it, do you think they make the best product for the price? Maybe. Maybe not. But here’s one thing for certain…they will fail unless they change their business models.

Since they each have an enormous amount of cash behind them, they are focusing on increasing their revenues and reducing costs. This costs a lot of money to do since they will still pay for advertising and marketing to prop up their revenues and then they are hiring the most expensive firms in the world to reduce their costs in the right way.

Believe it or not, both of these companies should be almost guaranteed to be turned around since they have the finances behind them.

However, what if they were broke. What should they be doing?

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