Pro CFO

We’ve been predicting this mortgage meltdown since 2004. That’s right, since 2004. One of my clients had almost 50% of his corporation’s revenue coming from sub prime lenders. Did he go broke? No. In fact, he’s one of the largest businesses in his field currently. We advised him at the start of the engagement in 2005 that he needed to pull away from those types of customers. He then proceeded to push the healthcare space, replacing bad revenue with good.

We are advising our clients that there will be more of the same and we are forecasting that the economy will go 1 of 2 directions in the next 3 years. 1. Essentially zero growth  or 2. Negative growth.

Knowing this, what are you doing TODAY to fix the issues that you WILL be facing in the next 3-5 years?

Popularity: 34% [?]

Sasquatch.

Dracula.

Bad Revenue.

Which of these things exist? Well, I’m not sure about the other two, but Bad Revenue DOES ABSOLUTELY exist.

Bad revenue is revenue that is difficult to collect, OR costs alot to obtain.

Revenue is the EASIEST thing in the world to get but good revenue is one of the most difficult. Many small businesses focus on getting revenue, not getting good revenue, and it can lead to their demise.

Do you know what revenue is good and what revenue is bad in your business? Do you know how to tell and what analysis needs to be done to figure it out?

Popularity: 43% [?]

There are essentially 5 ways to fix your company to make it more profitable - 5 Get Well Plans.

1. Increase revenues and decrease costs

2. Increase revenues and keep costs flat (the same)

3. Increase revenues and increase costs

4. Keep revenues flat and decrease costs

5. Lower revenues and decrease costs.

Which is best for your business? It depends on what you have and what your goals are. If you are broke and want to keep your business afloat, the you likely would not want to spend a lot of money today on sales, marketing and advertising to get increased sales tomorrow. You would likely want to conserve your cash, reduce your expenses and keep the sick business alive. But then, where would you cut expenses, and why?

The key to a successful business is knowing what type of business you have and what to do when it gets sick.

So what type of business do you have? And what Get Well Plan would you use?

Popularity: 41% [?]

We’ve all heard how badly they are struggling…the former great companies known as Ford and GM. But let’s face it, do you think they make the best product for the price? Maybe. Maybe not. But here’s one thing for certain…they will fail unless they change their business models.

Since they each have an enormous amount of cash behind them, they are focusing on increasing their revenues and reducing costs. This costs a lot of money to do since they will still pay for advertising and marketing to prop up their revenues and then they are hiring the most expensive firms in the world to reduce their costs in the right way.

Believe it or not, both of these companies should be almost guaranteed to be turned around since they have the finances behind them.

However, what if they were broke. What should they be doing?

Popularity: 38% [?]

Welcome and thank you for visiting Pro CFO - Financial Outsourcing For Small Business Success. We have a new home in Orange County, California, and now have a new web site to share financial management and consulting tips and information with our current clients and other small business owners interested in turning their financial leaks and waste into wealth.

Here you will find information about our products and services, in addition to terrific financial information concerning small business owners today. We’ll be updating our brand new blog weekly, so make sure to subscribe and check back often. You won’t want to miss a single post.

Popularity: 100% [?]