Sasquatch.

Dracula.

Bad Revenue.

Which of these things exist? Well, I’m not sure about the other two, but Bad Revenue DOES ABSOLUTELY exist.

Bad revenue is revenue that is difficult to collect, OR costs alot to obtain.

Revenue is the EASIEST thing in the world to get but good revenue is one of the most difficult. Many small businesses focus on getting revenue, not getting good revenue, and it can lead to their demise.

Do you know what revenue is good and what revenue is bad in your business? Do you know how to tell and what analysis needs to be done to figure it out?

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