Pro CFO

Sasquatch.

Dracula.

Bad Revenue.

Which of these things exist? Well, I’m not sure about the other two, but Bad Revenue DOES ABSOLUTELY exist.

Bad revenue is revenue that is difficult to collect, OR costs alot to obtain.

Revenue is the EASIEST thing in the world to get but good revenue is one of the most difficult. Many small businesses focus on getting revenue, not getting good revenue, and it can lead to their demise.

Do you know what revenue is good and what revenue is bad in your business? Do you know how to tell and what analysis needs to be done to figure it out?

Popularity: 43% [?]

There are essentially 5 ways to fix your company to make it more profitable - 5 Get Well Plans.

1. Increase revenues and decrease costs

2. Increase revenues and keep costs flat (the same)

3. Increase revenues and increase costs

4. Keep revenues flat and decrease costs

5. Lower revenues and decrease costs.

Which is best for your business? It depends on what you have and what your goals are. If you are broke and want to keep your business afloat, the you likely would not want to spend a lot of money today on sales, marketing and advertising to get increased sales tomorrow. You would likely want to conserve your cash, reduce your expenses and keep the sick business alive. But then, where would you cut expenses, and why?

The key to a successful business is knowing what type of business you have and what to do when it gets sick.

So what type of business do you have? And what Get Well Plan would you use?

Popularity: 42% [?]

We’ve all heard how badly they are struggling…the former great companies known as Ford and GM. But let’s face it, do you think they make the best product for the price? Maybe. Maybe not. But here’s one thing for certain…they will fail unless they change their business models.

Since they each have an enormous amount of cash behind them, they are focusing on increasing their revenues and reducing costs. This costs a lot of money to do since they will still pay for advertising and marketing to prop up their revenues and then they are hiring the most expensive firms in the world to reduce their costs in the right way.

Believe it or not, both of these companies should be almost guaranteed to be turned around since they have the finances behind them.

However, what if they were broke. What should they be doing?

Popularity: 38% [?]